Rural Marketing (Old Edition)
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Book Details
Author(s)Pradeep Kashyap
PublisherPearson
ISBN / ASINB00LOBI9OS
ISBN-13978B00LOBI9O3
MarketplaceFrance 🇫🇷
Description ▲
Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the