Supermarketwala: Secrets To Winning Consumer India

• Rita, the young bahu, avoids buying personal products from the family grocer.
• Sonu’s breakfast table on a Sunday represents global cuisines. Do you know how it is possible?
• Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right?
• What is Ching’s Sercret that is not Knorr’s, Maggi’s, or Yippie’s?

Supermarketwala, Damodar Mall’s intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess.

Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.

• BE A SUPERMARKETWALA: A step-by-step guide to your supermarket success
• Retail Beyond Detail: The Great Indian Retailing Business
• Yuva India: Consumption and Lifestyle Choices of a Young India
• It Happened in India
• A Never-Before World: Tracking the Evolution of Consumer India
• Smart Retail: Winning ideas and Strategies from the most successful retailers in the world
• We are like that only: Understanding the Logic of Consumer India
• Retail Management,1e
• India Reloaded
• Consumer India: Inside the Indian Mind and Wallet