Description ▲
(Excerpt)
Wanting to be a business owner is a lofty goal. It takes guts, and it means that you believe you have what it takes to get out of the rat race and make it on your own. However, depending on your personality, not having a boss may be a blessing or a disaster. It’s not as easy as you may think to run a business.
You have to discipline yourself to get the work completed on time and to make the right business connections at the right time. Oftentimes, new business owners work 16 to 20 hours a week as they bear the brunt of most of the work until they’re generating enough cash flow to hire an employee.
Starting a business in today’s interconnected world involves planning, making key financial decisions and completing a series of legal activities. The chapters in this quick study guide will help you prepare and manage your business.
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TABLE OF CONTENTS
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Chapter 1 – The Art of Starting a Successful Business
Chapter 2 – The Art of the Sales Pitch
Chapter 3 - The Art of Raising Money for Your Business
Getting Money from Yourself and Family Members
Chapter 4 – The Art of Branding
Branding Qualities and Tips
Other Branding Tips:
Chapter 5 - The Art of Writing a Proper Business Plan
The executive summary should include the following key talking points:
Chapter 6 - The Art of Bootstrapping Your Way to Success
Chapter 7 - The Art of Recruiting Talented People
Before Recruiting Staff
Writing the Job Description
Recruitment Tips:
Chapter 8 - The Art of Partnering with the Right People
Where to Look for a Business Partner
Networking the Easy Way
Chapter 9 - The Art of Being a Good
Checklist: 10 Rules for a Great Startup Idea
10 Rules for a Great Startup Idea Infographic Discussion
Getting the Basics Right Leads to Successful Growth
1. Master Your Attitude
2. Master Your Team
3. Master Your Money
4. Master Your Brand
5. Master Your Relationships
Bonus!
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