This work offers a summary of the book “THE LENOVO AFFAIR: The Growth of China's Computer Giant and Its Takeover of IBM-PC†by Ling Zhijun.
Ling Zhijun is senior editor of the People's Daily based in Shanghai. Ling Zhijun is widely considered to be a leading writer in the fields of Chinese economics and politics.
The Lenovo Affair tells the story of the Chinese company Lenovo and how it became a global leader in the PC market.
Lenovo was founded in 1984 by 11 engineers in Beijing. Their ambition was to create a company that would offer PCs to the Chinese people at an affordable price. The company created the revolutionary Legend Chinese-character card that translated English software into Chinese characters. Lenovo then went from strength to strength and became a leader on the Chinese market in 2004. The IBM acquisition in 2005 was a major step for the company and a huge boost for Chinese industry. The deal demonstrated to the rest of the world that Chinese companies were not only competitive in the domestic markets but could also compete at a global level.
The Lenovo Affair is a fascinating book which allows the reader to discover the business psyche of the Chinese entrepreneurial spirit.
Summary: The Lenovo Affair - Ling Zhijun: The Growth of China's Computer Giant and Its Takeover of IBM-PC
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Book Details
Author(s)BusinessNews Publishing
PublisherBusiness Book Summaries
ISBN / ASINB00O2X3KT4
ISBN-13978B00O2X3KT7
MarketplaceCanada 🇨🇦