How to Think Like Sir Alex Ferguson: The Business of Winning and Managing Success

‘How to Think Like Sir Alex Ferguson is an insightful and interesting book packed with leadership ideas and real life examples taken from the cutting edge of sport that apply in leading any top team or business. I would recommend this book to anyone, especially those currently in leadership positions and those aspiring to get there, as Damian Hughes draws out the inspirational qualities required from one of the greatest managers in football.’


Stuart Lancaster, England Head Coach, Rugby Football Union


 


In How to Think Like Sir Alex Ferguson, Professor Damian Hughes distils the primary lessons of Ferguson's phenomenal success as manager at Manchester United and show how you can apply them to you own personal goals.


You will learn about Ferguson's approach to people-management, changing mind-sets, visualisation, building confidence and embracing change - all techniques at the heart of turning Manchester United into a winning machine. You will also discover how he remained at the forefront of one of the world's most competitive industries and how to make this count with your own ambition.


You will also discover the techniques that Ferguson employed to extract the finest qualities from his team, and discover how to lead other individuals and teams in their pursuit of success within changing times.


With exercises for you to work on, drawing from Professor Hughes's practical and academic background within sport, organisation and change psychology, How to Think Like Sir Alex Ferguson is the perfect handbook for the business of winning and managing success.