This book is designed for freelance web designers and other creative professionals who want to create a great portfolio that will bring in fresh clients.
A compelling portfolio can make all the difference between landing a new client or losing the sale. And many designers could do a better job using their portfolio as a marketing and sales tool.
Throughout this book we'll explore the five essential components of an outstanding portfolio. We'll break down what it takes to understand your audience and identify what your clients are looking for in a freelance designer.
And we'll look at how to describe your previous projects in ways that will appeal to prospective clients. I'll help you think strategically about which projects to feature in your portfolio, how to position them to prospects, how to convey your personality and range, and how to avoid the pitfalls that can undermine a portfolio.
My goal is to help you design a portfolio that both attracts the right clients and moves your freelance career in the direction you want.