The Kik Business Model - Instant Messaging, Speedy Messaging, Interactive, And Instant

Growth - Tremendous positive growth despite trailing its rival WhatsApp

Leverage - Marketers are leveraging Kik's messaging network

Demand - The user base is hungry for additional experiences

Strengths - Offering users control over their messaging

Viability - It gives the users another viable alternative to something like WhatsApp.

Quality - For those who choose to have higher quality voice messages sent to friends.

Solutions - Messaging solutions for consumers and businesses

Customer Experience - Transforming the customer experience over SMS
Cost Reduction - Kik is the “free real-time texting for all” service that supports iPhone

Branding - Branded messages