Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:• The Iconoclastic Leader• Disruptive Innovation• A Higher Purpose• Built In, Not Bolted On• Mainstream Appeal• A New Behavioral ContractPacked with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

• The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
• The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World
• The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
• A Finer Future: Creating an Economy in Service to Life
• Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
• The Step-by-Step Guide to Sustainability Planning: How to Create and Implement Sustainability Plans in Any Business or Organization
• Killing Sustainability
• Changing Business from the Inside Out: A Tree-Hugger's Guide to Working in Corporations
• The Upcycle: Beyond Sustainability--Designing for Abundance
• Making Sustainability Stick: The Blueprint for Successful Implementation, CourseSmart eTextbook