The Two-Page MBA: B2B Marketing

This book can also be purchased as part of:

• The Two-Page MBA: 5-in-1 The Marketing Major (9.99)
• The Two-Page MBA: 17-in-1 The Complete Collection (24.99)

The Two-Page MBA features key concepts from a top-ranked MBA program. The source material is 647 pages of original notes. Each book covers the best ideas from 1 course, condensed to 2 letter-sized pages (5-6 Kindle pages).

Each book is perfect for a:

• High-level introduction to a new topic
• Quick review of a familiar topic
• Personal reference library

The Two-Page MBA: B2B Marketing includes:

• Generating and Using Knowledge about the Marketplace
• Understanding Customer Firms
• Managing the “Market Offering”
• Managing Marketing Channels
• Gaining Customers
• Sustaining Customer Relationships
• Sustaining Reseller Partnerships