A Suggested Method to Test the Effectiveness of Fear-Based PSA Messaging to Prevent 18-25 Year Olds from Texting While Driving - An Essay

Name: A Suggested Method to Test the Effectiveness of Fear-Based PSA Messaging to Prevent 18-25 Year Olds from Texting While Driving - An Essay
Author: Alexander William Lynch
ISBN: 978B00V9BCRC5

Author Alexander William Lynch

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Book Details

Author(s)Alexander William Lynch

ISBN / ASINB00V9BCRCI

ISBN-13978B00V9BCRC5

Sales Rank2,185,123

MarketplaceUnited States 🇺🇸

Description ▲

This 3,300 word essay looks at the research done to reduce automobile accidents caused by cell phone texting among teenage drivers. The essay proposes to test the effectiveness of fear-based marketing appeals and includes a sample survey to do so.