This book can also be purchased as part of:
• The Two-Page MBA: 5-in-1 The Marketing Major (9.99)
• The Two-Page MBA: 17-in-1 The Complete Collection (24.99)
The Two-Page MBA features key concepts from a top-ranked MBA program. The source material is 647 pages of original notes. Each book covers the best ideas from 1 course, condensed to 2 letter-sized pages (5-6 Kindle pages).
Each book is perfect for a:
• High-level introduction to a new topic
• Quick review of a familiar topic
• Personal reference library
The Two-Page MBA: Introduction to Marketing includes:
• The Marketing Process
• The Marketing Orientation
• Identifying Market Opportunities
• Segmentation
• Targeting
• Positioning
• Implementing the Positioning: Marketing Mix Strategy and Tactics
• Marketing Research