Effective E-commerce design for UGC: What every business should know about online customer motivation

This publication provides users with a powerful insight on customer motivation, customer experience design and user-centric ecommerce platforms. It shares useful tips that E-commerce developers and marketing teams can implement to grow the business successfully.

E-commerce, developed to enable around user-generated content has now become the leader of high growth online commerce. Modernized, successful online companies embed tactics that elicit user participation, which puts the consumer in control, or give them perceived control of the entire process. The common denominator between Amazon, Airbnb, Google Play, Ebay, DeviantArt and Marinetraffic is this: They all provide systems which enable the user to take the lead, where the company “leads from behind”. However before the user-experience can be crafted by technical developers, there is one critical step which is to understand user motivation. Every marketing manager and senior policy maker would like to understand exactly what drives consumers to participate in User-generated content and how this impacts the business. This has become a key question at the heart of content marketing strategy and it affects our business intelligence planning. Multi-disciplinary researchers of marketing, media and IT sectors constantly renew their efforts to stay up to date with the fast moving technologically driven environment. The current phenomenon’s of social media and user generated content (UGC) is a point of convergence for several sectors, which started to receive exponentially more attention from researchers lately. Existing research provided a solid foundation for understanding the motivations of users to co-create value online. Now, innovators redefined the landscape so rapidly, that new and ongoing research is required in an attempt to remain up to date with tactics used by online platforms. This publication produces amazing insights, all based on some of the latest research through case studies of successful e-business concepts.

Using the insights s in the right way can make the difference between the next big success story one the web – and just another website. What drives success in e-commerce development for start-ups or major modernization projects, is principle based. Consultations with various heads of marketing and tech guru’s inspired me to add a range of power tips that businesses can implement.