The Time is Right for Direct Mail: What You Need to Know to Make it Work for You (Business Resource Collection)

There has never been a better time to incorporate direct mail into your marketing strategy. Learn why direct mail works, how to blend it with other marketing tactics, how to get the best postage rates, how to target your ideal audience with laser-like accuracy and more in this book based on an in-depth interview with direct mail expert Sarah A. Jolie, President, Hensley Company, Chicago.