Winning at New Products: Creating Value Through Innovation by Robert G. Cooper (28-Jul-2011) Paperback

Name: Winning at New Products: Creating Value Through Innovation by Robert G. Cooper (28-Jul-2011) Paperback
Author: Robert G. Cooper
ISBN: 978B011T7URC1

Author Robert G. Cooper

Publisher Basic Books; 4th Revised edition edition (28 July 2011)

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Book Details

Author(s)Robert G. Cooper

PublisherBasic Books; 4th Revised edition edition (28 July 2011)

ISBN / ASINB011T7URCS

ISBN-13978B011T7URC1

Sales Rank3,714,028

MarketplaceUnited States 🇺🇸