How to Develop a Winning Product Launch Strategy

Table of Contents
Pages

1.0Introduction5

2.0The Steps to a Successful Product Launch6 - 57
1Form a Product Launch Team6
2Set Clear Launch Goals7 - 9
3Do the Upfront Market Research10
4Research Your Competition11 - 12
5Match Product Capabilities to Market Needs13
6Get the Bugs Out Early14 - 15
7Create the Product Detail Sheet16
8Create the Market Detail Sheet17
9Target the Ideal Customer18
10Create a Clear Positioning Statement19
11Create a Unique Value Proposition20 - 21
12Test to Find Your Minimum Viable Product22
13Time the Launch Event to Maximize Sales23
14Start with a Teaser Campaign24
15Prime the Marketplace25 - 27
16Create a Strategic Marketing Plan28 - 32
17Overtly Address Customer Objections33
18Build Your Email Marketing List34
19Locate key Influencers to Spread the Word35
20Know the Power of the Network Effect36
21Reach Out to Existing Customers First37
22Lay the Groundwork for Subsequent Sales38
23Distribution Recruiting and Training Programs39
24Take Every Opportunity to Demo Your Products40
25Capitalize on the Sense of Anticipation41
26Exhibit Generosity Prior to the Product Launch42
27Create a Sense of Buyer Urgency42
28Host a Giveaway Sweepstakes43
29Use Scarcity as the Ultimate Call-to-Action44
30Maximize Your Usage of Social Media45
31Make Effective Use of a Landing Page46
32Tell the Backstory of the Product Develop Process46
33Realize the Benefit of Cause Marketing 47
34Adopt an Innovative Pricing Strategy47
35Pursue Celebrity Endorsements48
36Seek Product Placement Agreements49
37Use Humor to Tell Your Story on YouTube50 -51
38Utilize Crowfunding Platforms for the Exposure52
39Create a Post-launch Follow-up Plan53 - 54
40Know Your Product's Life Cycle55
41Adopt an Agile Business Model56
42Keep Looking for the Next Big Thing57

3.0Sales Sheets Basics58 - 59

4.0Glossary of Terms60 - 64

5.0Helpful Resources65 - 69

6.0Sample Forms70 - 73