Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller Kevin Lane (2003-05-01) Hardcover

Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller Kevin Lane (2003-05-01) Hardcover
Author: Keller Kevin Lane
ISBN: 978B012YSPH69

Author Keller Kevin Lane

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Book Details

Author(s)Keller Kevin Lane

ISBN / ASINB012YSPH6C

ISBN-13978B012YSPH69

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