Strategy nuggets for Advertising, Marketing and Digital Media.: An approach to handle the future of communication

This book contains some of my thoughts on what is happening in the world of advertising, marketing and new digital media. It is an approach to the future, departing from the most significant events of the present.

It contains notes and brief articles which have been published in various media, or in my own blog, during the last two years.

It is my objective that by reading the book, readers will gain insights into how to best leverage the digital tools available to marketing strategists today.