Search Books

Successful Social Media Customer Service: How to Handle Complaints, Delight Fans, And Create Brand Advocates

Author Andrew Macarthy
📄 Viewing lite version Full site ›
🌎 Shop on Amazon — choose country
⌛ 🇫🇷 France pricing being fetched… Prices will appear once fetched — usually within a few minutes.
Share:
Book Details
ISBN / ASINB0161FS2NY
ISBN-13978B0161FS2N8
MarketplaceFrance 🇫🇷

Description


Learn How to Delight Customers and Increase Loyalty With a Successful Social Media Customer Service Strategy

Customers are talking about your business on social media - and now more than ever, they expect a response. Ignoring queries and comments on sites like Facebook, Twitter, and Instagram can be hugely damaging to your brand, but take control and you'll reap the rewards - happier customers, increased loyalty, and bigger profits.

Successful Social Media Customer Service includes the information about:

  • Why your business needs a social media customer service strategy
  • How to prepare your business and staff for social customer service
  • How to setup a social listening strategy for customer service
  • How to develop a pro-active approach to social media customer service
  • How to handle complaints on social media - best practices
  • How fast you need to respond to customer complaints
  • How to handle a social media customer service crisis
  • How to measure social media customer service performance
  • Specific social media customer service tips for Facebook and Twitter

Social Media Customer Service - The Stats

  • Between Q2 2014 and Q2 2015, there was a 21% increase in messages sent globally to brands on Facebook and Twitter (Sprout Social, 2015). 
  • 24% of American Internet users 12+ who have contacted a brand on social media expect a reply within 30 minutes, regardless of when the contact was made (Convince and Convert, 2015)
  • Customer service on Twitter can save up to 80 percent per interaction compared to phone calls - $1 per resolution compared to $6 (Twitter, 2015). on Bestseller, 500 Social Media Marketing Tips, and his new book Successful Social Media Customer Service will help your business develop a robust social media customer service strategy, whether you're a sole entrepreneur or company with a team of dedicated staff.

 

There's never been a better time to build a social media customer service strategy to delight your customers, boost reputation, and increase brand loyalty - and it's easier than you think.

Scroll to the top of the page and click the buy button to build your social media customer service strategy today!