The Tipping Point: How Little Things Can Make a Big Difference: A Book Tales Presentation

Gladwell refers to the tipping point as that magic moment when a trend takes hold and spreads like wildfire. As in the spreading of a disease, where it goes from a mild inconvenience, to an epidemic, it is often a small change that causing a “tipping point.” Gladwell exposes these small changes and applies them to music, book and TV trends, as well as social movements. If you want to turn a small idea into a conflagration that takes over the country, this book will teach you how.