Brain Surfing: The Top Marketing Strategy Minds in the World

Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.

Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.

• Talking to Humans: Success starts with understanding your customers
• Friction: Passion Brands in the Age of Distruption
• How not to Plan: 66 ways to screw it up
• Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series Book 3)
• The Choice Factory: 25 behavioural biases that influence what we buy
• Paid Attention: Innovative Advertising for a Digital World
• Storytelling with Data: A Data Visualization Guide for Business Professionals
• The Practical Pocket Guide to Account Planning
• A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
• Eat Your Greens