Hedge Fund Marketing: How Smart Hedge Funds Operate to Get Investors and Raise AUM

Ever since starting my hedge fund consulting business, I’ve been reading through every book on hedge funds I could get my hands on. This industry is filled with great books on hedge fund topics including:
• How to combine hedge fund trading and options trading
• How to analyze a hedge fund
• The history and future of hedge funds
• What makes a good hedge fund manager
However, what this industry lacks is a book that teaches exactly how, from start to finish, one markets his hedge fund. Through this book, we intend to fill that gap. At the risk of sounding haughty, I have a goal: to give the hedge fund industry a book that becomes the bible on starting and running a hedge fund marketing campaign.

This book will cover a wide range of topics, all important in creating and sustaining a hedge fund. Some of the more important concepts readers should learn follow:
• Why most hedge funds fail at finding investors and raising sufficient capital to gain hold in the marketplace.
• How a successful campaign manager oversees his marketing.
• Why properly positioning your hedge fund in the market is more important than how strong your trading strategy is.
• How to get around the marketing restrictions on hedge fund marketing.
• Why you should employ new technologies and digital innovations in your hedge fund marketing campaigns.
• How to avoid being lumped in with fraudulent hedge funds by the average investor.
• Why you don’t have to spend millions to compete with established hedge funds.

While this book is mainly directed at entrepreneurs planning to start their own hedge funds, the contents of this book will prove useful to current hedge fund owners, investment advisors looking for a step up in their marketing campaigns, students of marketing, investors, business professors, hedge fund service providers, and consultants. This is not a book on fundamentals, nor is it a book of advanced material; it is all-encompassing, laying out both the step-by-step process of starting a hedge fund marketing campaign and elucidating the high-level strategies for running a successful hedge fund. In an industry where the typical consulting rate is $300 an hour, the content in this book is worth thousands of dollars.

To ensure that no reader, whether he be new to the industry or a veteran, walks away from this book too overwhelmed or underwhelmed, the book opens with an industry overview and glossary, introducing the basics of hedge funds, and ends with a list of resources that will move you even deeper into the industry.