Omni-Channel Strategies in U.S. and Japan: Introduction Edition

This is an introduction edition of the book "Omni-Channel Strategies in U.S. and Japan" - full of case studies on the top US and Japanese retailers including 7-Eleven Japan, Lawson, Muji (Ryohin Keikaku), Tokyu Hands, Yodobashi Camera, Kitamura, Macy's, Wal-Mart, Sears, Amazon and their latest cutting-edge strategies.

This introduction edition covers the first chapter of Complete Edition.
Complete Edition is available at the Kindle store in the following URL.
http://www.amazon.com/Omni-Channel-Strategies-U-S-Japan-Complete-ebook/dp/B019WENYP2/



---Contents of This Introduction Edition---

Chapter I. Introduction to Omni-Channel

1-1. The First year of Omni-Channel Age in Japan
Japan Lagging Three Years Behind US
Omni-Channel Expansion via Smartphones

1-2. World's First Cross-Category Omni-Channel Implementation by Seven & i
Seven & i Launches "omni7" Omni-Channel Project (November 2015)
Significant Moves by Major Retailers

1-3. Many Faces of Omni-Channel: Standpoints and Focuses
Omni = "Everywhere" and "Everything"
Difference between Omni- and Multi- Channels

1-4. The New Age - Leap From "Old" O2O Model
Click and Mortar
Anytime Shopping - The Smartphone Age

1-5. Omni-Channel Pushing eCommerce Market Growth
eCommerce Market Size in Japan
Japanese Smartphone Penetration Exceeds 60%

1-6. Consumers Today Benefit from Omni-Channel
Showrooming and "Webrooming"
Versatile Shopping



---Contents of Complete Edition---

Chapter II. Growing eCommerce - A Battle of Offline and Online
2-1. Decline of Brick and Mortar Stores in US
2-2. Growing eCommerce Transactions
2-3. Shift to Online Consumption
2-4. Reasons to Implement Omni-Channel
2-5. Winning Competitiveness through Omni-Channel
2-6. Prerequisites for Omni-Channel Implementation

Chapter III. Steps for Successful Omni-Channel Implementation
3-1. Difference of O2O and Omni-Channel
3-2. Castle in the Air: No Logistics, No Omni-Channel
3-3. Challenges before Omni-Channel Implementation
3-4. Importance of Coordination between Departments
3-5. Omni-Channel Oriented Customer Service
3-6. Steps for Omni-Channel Implementation

Chapter IV. Latest Business Models of Leading US Retailers
4-1. What's happening in US Retailing Industry?
4-2. Difference of US and Japan Logistics
4-3. Wal-Mart the World's Largest Retailer and its Business Engagement
4-4. Amazon and its Business Engagement in Omni-Channel
4-5. Google the Internet Giant and its Shopping Strategy
4-6. Macy's, Sears, and Others: Omni-Channel Groundbreakers
4-7. Latest Trend of US Delivery Services

Chapter V. Omni-Channel Case Studies of Japanese Companies
5-1. Things to Know: Japanese Logistics Overview
5-2. Partnership and Competition Over Last One Mile
5-3. Seven & i Group and its Middle-Long Term Strategy
5-4. Lawson and its Open Platform Strategy
5-5. New Moves by eCommerce Retailers: Amazon, Rakuten, Yahoo, and Askul
5-6. Channel-less Strategy of Yodobashi Camera
5-7. Kitamura Aims to Transfer Customers to Offline Stores
5-8. Tokyu Hands: Logistics as Combat Service Support
5-9. Ryohin Keikaku: Customer Contacts Points of 357 Days
5-10. Other Unique Business Models