Introduction to Personal Branding: 10 Steps Toward a New Professional You

In this Introduction to Personal Branding you will get a short crash course into what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche.

Personal Branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.

Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.

Personal Branding Benefits Your Business by:

Establishing Credibility & Thought Leadership
Growing Your Network
Attracting New Opportunities
Increasing Sales
Helping You Reach Your Business Goals

Who is this book for?

CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.

Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.

HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.

PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.

About Mel Carson

Mel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.

For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com