Marketing Research, 12th Edition

Name: Marketing Research, 12th Edition
Author: David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
ISBN: 978B01AKSZBL9

Author David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Publisher Wiley

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Book Details

Author(s)David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

PublisherWiley

ISBN / ASINB01AKSZBLE

ISBN-13978B01AKSZBL9

Sales Rank1,055,944

MarketplaceUnited States 🇺🇸

Description ▲

Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students understand the big picture.