Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ED) [INTERNATIONAL PAPERBACK]

Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ED) [INTERNATIONAL PAPERBACK]
Author: Kevin Lane Keller
ISBN: 978B01FD7U071

Author Kevin Lane Keller

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Book Details

Author(s)Kevin Lane Keller

ISBN / ASINB01FD7U072

ISBN-13978B01FD7U071

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