SEO - A common sense three-pronged approach for non-IT people.: Search Engine Optimization explained by a non-IT person for non-IT people (2016 edition)

Confused about Search Engine Optimization and all the technical terms surrounding this subject? Are you wondering what SEO is all about? Are you a manager or business owner looking to increase traffic to your website and achieve a higher search engine ranking? This book was born out of frustration by a non-IT person looking to understand SEO. After several years of dealing with SEO experts and trying to optimize websites for different companies, the author has summarized the basic SEO principles in this common sense three-pronged approach. Clearly written and easy to understand for non-IT people, it demystifies SEO and offers the reader a clear understanding of the important aspect of this subject.