Laid in India: Eight Weeks with Bombay's #. 1 Pickup Artist

For a guy, attraction is simple,' says Sid. 'It's like a switch. You see a hot girl,
you want to have sex with her . . . For a girl, things are more complicated,'-
fingertips glued together for a few seconds of emphasis-'looks are just one
switch of six, maybe seven. If you can flick all those switches, she will feel a
compelling attraction to you. It's evolutionarily hardwired.'
Meet Siddharth Malhotra, self-appointed Number One Pick-up Artist in India,
once a dork in a Tier-2 town in Andhra Pradesh who has never known the touch
of a woman. Like many before him, he can now get just about any woman, as
he boasts. The trick? A secret move only he knows, and an urban encyclopedia
of psychological know-how targeted at the fair citizens of India's metropolises.
Trailing him disbelievingly is a Canadian journalist, drawn to this curious
character, six feet plus, wearing geeky glasses and a tailored suit-'no Ranveer
Singh, but no Shakti Kapoor either'. As he watches Sid prove his game bar after
bar in Bandra, we discover a frightening yet compelling substrata of Indian pickup
artists. What makes young Indian men like Sid tick, and how do they thrive
within a society which is the ultimate 'cock-blocker'?
The story that follows is that of young urban India today, guided by Tinder and
TrulyMadlyDeeply as well as the all-seeing Indian mother and equally ubiquitous
societal pressure. Hilarious, acute and full of uncanny insight on modern-day
dating, Laid in India reads as real as a pub brawl-and punches just as hard.