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Managerial Economics: Applications, Strategies and Tactics

Author James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher Cengage Learning
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Book Details
ISBN / ASINB01LZ1TSHH
ISBN-13978B01LZ1TSH8
Sales Rank819,697
MarketplaceUnited States 🇺🇸

Description

Readers learn how to think analytically and make better business decisions as future business leaders with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The seasoned author team applies their wealth of practical business insights and economic knowledge to present a solid foundation of traditional microeconomic theory and extensively explore the latest analytical tools in managerial economics. Readers study Nash equilibrium and other game-theoretic tactics, information economics, and organizational architecture.
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