Smart Guide: Storytelling For Leaders and Salespeople

If you are a leader or salesperson, this e-book will help you understand how storytelling can become a powerful communication tool to influence, motivate and inspire people. In addition to helping you grasp how storytelling can be used in various business settings, you will be provided with 6 unique storytelling tips that you can put to use right away. Specifically, you'll learn the following:
Why you need to avoid the "s" word when telling a story.
How to apply the "Here, Then and Now' formula when selling change.
How to find humor in dialogue
The HIGH formula for quickly developing rapport and trust
How to use The 2+2 Formula to engage your audience
The power of comparisons.

Written by a former advertising executive, thus short guidebook will provide you with a number of fundamental tools that can turn bland into Bravo! during your next presentation.