The Teen & Tween Market: How to Sell Your Products to Young Audience (Girls Tween Fashion Book 2017)

Fashion and beauty is so driven by celebrity endorsement. It stands to reason that a lot of brands (luxury and budget) are taking on young top influencers like Selena Gomez, Maddie Ziegler and Millie Bobby Brown to gain the attention of the next generation of over 50 million teens.

Ava Carmichael has spent over 16 years in the apparel industry as a designer, product developer, marketer and now editor of Google's top ranked tween blog. She has taken on the task of compiling a short eBook for anyone interesting in launching a product or clothing line for tweens or teens. Her experience as well as research in the most popular and influential teen brands today has helped her to discover what works and what doesn't in a fast paced industry.

For anyone entering into or wanting to stay in the juniors fashion or beauty industry, this is a must-read. Discover insider knowledge into what teens want and learn the secrets of what successful brands have done to position yourself as a top player.