Zivame: How Richa brought innerwear out of the closet (Business Reads)

Richa Kar had a dream – to make lingerie shopping easy and comfortable, while allowing customers to make an informed decision without feeling embarrassed due to myriad reasons.
Though she had a plan, there were multiple challenges in her path. Right from changing age-old buying habits to fighting taboos by setting up a business in an industry as personal as lingerie and innerwear – Richa faced it all. Follow Richa’s journey from conceptualising Zivame to taking it where it stands today as India’s leading online lingerie store.
Richa’s story is one of the rare entrepreneurial success stories in India. Not only has she carved a niche for her talents, but has succeeded in inspiring many more women to take up the entrepreneurial route.

This is an excerpt from Prachi Garg's Superwomen which brings forth the stories of twenty women entrepreneurs who have struck a perfect personal-professional harmony and a chord with their immediate consumers, while facing challenges both professional and personal.