Think Small for Big Results: Navigating your way to a successful micro-business

What is a “Micro-business?”

*Micro-business (n.) — Micro-businesses is a type of business that requires low start-up costs and can be operated by one person.*

Think Small for Big Results explores the budding world of micro-businesses and how to run yours successfully. Think Small for Big Results shows that anyone — students, recent grads, even full-time employees — can start a successful micro-business with minimal funds and limited time.

Jappie lays out a clear three-stage process that you can apply to almost any micro-business to reach the goal of making revenue. Using a step-by-step method, Jappie shares the ins and outs of the micro-business world through each of the four enterprises he started. Whether it is a website, podcast, social media marketing company, or a sneaker reselling business (each of which Jappie founded), these lessons are applicable. Combining extensive research with his variety of experiences, and a hint of wisdom from other successful entrepreneurs, Jappie provides readers with a guide for turning your interests, passions, and hobbies into to a successful micro-business.

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