Seven Stories Every Salesperson Must Tell

How do the best salespeople connect, influence and persuade?

With stories.

'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible.

Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract.

You'll learn stories to help you:

- establish rapport and trust

- present challenging insights

- differentiate your solution

- share your company values

- unstick negotiation stand-offs

- and create better business .

This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.

• Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants
• The Right Story: A brief guide to changing the world
• Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
• But I'm Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud
• Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
• Story Driven: You don't need to compete when you know who you are
• Big Things Have Small Beginnings: Learn to Play the Great Game
• Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
• The Elon Musk Method: Business Principles from the World's Most Powerful Entrepreneur
• Make Your Idea Matter: Stand out with a better story