Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing

Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design.

In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.

With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth.

• The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
• The Economics of Emotion: How to Build a Business Everyone Will Love
• The Choice Factory: 25 behavioural biases that influence what we buy
• Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age
• BIASES and HEURISTICS : The Complete Collection of Cognitive Biases and Heuristics That Impair Decisions in Banking, Finance and Everything Else (The Psychology of Economic Decisions Book 7)
• Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
• This Is Marketing: You Can't Be Seen Until You Learn to See
• Faster, Smarter, Louder: Master Attention in a Noisy Digital Market
• Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
• Marketing Rebellion: The Most Human Company Wins