Men have been sold a bunch of pickup-artist crap to attract women. AMS is getting men back to the basics to attract the quality of women they genuinely want to attract and to stop settling for scraps.
There's a theory commonly known in the dating world as the 80/20 rule that states 20 percent of men sleep with 80 percent of the women in the world while the other 80 percent of men fight over the last 20 percent of women. I don't want men to complain about this, I want men to do the self-improvement to put themselves in the top 20 percent.
No PUA magic tricks or dating-coach snake-oil magic formula here. It's all about doing the hard work to make yourself a more attractive mate to attract the women you want.