Start with Story: The Entrepreneur's Guide to Using Story to Grow Your Business

Your founder's story is key to fueling your company's success. It is a powerful asset in everything from raising capital to driving sales to securing press to attracting talent. Countless entrepreneurs have achieved business success by crafting a great story, and you can too.

Start with Story is the definitive guidebook for first-time entrepreneurs to create the best story for their business. Inside, Lyn Graft demonstrates the power of this medium by examining the successes of companies like Starbucks, Dropbox, Spanx, TOMS, and many more who built incredible brands from scratch. Using his own storytelling framework, Graft leads you through a five-step process to construct the best narrative to showcase your business.

You already have the best asset that sets your business apart. It's time to create your story.

• The Right Story: A brief guide to changing the world
• Free PR: How to Get Chased By The Press Without Hiring a PR Firm
• Irrational Loyalty: Building a Brand That Thrives in Turbulent Times
• Live Empowered!: Rewire Your Brain's Implicit Memory to Thrive in Business, Love, and Life
• Lost in Startuplandia: Wayfinding for the Weary Entrepreneur
• Hiring on Purpose: How the Y Scouts Method Is Revolutionizing the Search for Leaders
• Make Your Idea Matter: Stand out with a better story
• The Scribe Method: The Best Way to Write and Publish Your Non-Fiction Book
• Viral Personal Branding: Marketing a personal brand, building buzz and getting your dream clients
• Words That Change Minds: The 14 Patterns for Mastering the Language of Influence