Financial Foundations: Entrepreneur's Guide to Becoming a Builder

THE WHY
In the world of small business, you’re the chief architect. The product and the service were designed by you, the marketing plan was born from your vision, and the logos and the brand are a reflection of your personality. You have systems and processes and they were mainly your brainchildren. But the business is ready to mature. It needs a more established footing.

Finance is one of the pillars that will hold up your business – it’s your foundation. The foundation needs to be built with careful thought. In this book, Luis Lomanov, an expert in the field will help you build this foundation

When it comes to business finances, it’s not just about bookkeeping or projections – it’s a series of intertwined systems and processes – an entire infrastructure has to exist in order for the foundation to be solid. This book is about the infrastructure that you will need to build. If you build it, it will give you the most coveted feeling in business: control.

About the Author
Luis Lomanov is the founder of Upward Insights, a boutique consultancy specializing in Financial Architecture. After receiving a CPA license in the world of public accounting, he moved into the world of entrepreneurship and began helping growth businesses with strategic advisory, infrastructure builds, financial reporting, tax, and analytics. He's worked with high growth businesses in Artificial Intelligence, Biotech, Cybersecurity, Software, Real Estate, Water Filtration, and other industries.

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