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Books by Publisher: Soft-letter
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How to run a great user conference. (Tutorial): An article from: Soft-Letter
5.95
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Negotiating with the Japanese. (tips on negotiation techniques): An article from: Soft-Letter
5.95
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ACQUISITIONS: "THE COMMUNITY IS THE REAL ASSET".(Company Business and Marketing): An article from: Soft-Letter
5.95
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Entrepreneurship: "the rich days are over." (Describe Inc Pres Jim Lennane discusses company, prospects for DeScribe 5.0 word processing software) (Interview): An article from: Soft-Letter
5.95
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The art of managing overseas managers.: An article from: Soft-Letter
Ulrich Henes
5.95
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GREAT PLAINS SOFTWARE (www.greatplains.com).(Company Business and Marketing): An article from: Soft-Letter
5.95
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Benchmark report: technical support cost ratios.: An article from: Soft-Letter
5.95
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Financing: the Hollywood model.(Letter to the Editor): An article from: Soft-Letter
5.95
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Best Banner Campaign.(Adaptec Inc ties for first place in Software Marketing Summit Awards) (Company Business and Marketing): An article from: Soft-Letter
5.95
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"Send check." (CheckFree electronic funds transfer service): An article from: Soft-Letter
Peter Kight
5.95
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Data points: legal disbursement fees. (results of Debevoise Disbursement Survey conducted by American Lawyer magazine) (Industry Trend or Event): An article from: Soft-Letter
5.95
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How to recruit great programmers. (recruitment pointers from Gene Wang) (Industry Trend or Event): An article from: Soft-Letter
5.95
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Benchmark survey: technical support. (survey of software companies' technical support policies): An article from: Soft-Letter
Jeffrey Tarter
5.95
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Benchmark Survey: tech support cost ratios. (Industry Trend or Event): An article from: Soft-Letter
5.95
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How to build a VAR channel. (Paragon Management Group Pres Angie Deacon provides guidelines to enable software publishers to create a viable value-added reseller program): An article from: Soft-Letter
5.95
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Marketing: Ries & Trout's 22 laws. ("The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout): An article from: Soft-Letter
5.95
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The art of small-scale manufacturing. (Concentric Data Systems): An article from: Soft-Letter
5.95
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A marketing model for high-end software. (Business Matters plots marketing strategy for Cashe financial modeling software) (Product Information): An article from: Soft-Letter
5.95
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SEYMOUR MERRIN: "A REASON TO BUY ONLINE".(focus on the Web as a retail channel) (Internet/Web/Online Service Information): An article from: Soft-Letter
5.95
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A MISSION STATEMENT WITH MUSCLE.(PowerQuest )(Company Operations): An article from: Soft-Letter
5.95
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Iain Woolward: 'creatively intrusive' marketing. (interview with founder of Woolward & Partners advertising agency) (Interview): An article from: Soft-Letter
5.95
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Copy protection revisited. (Sassafras Software's Sassafras network inventory code being used by Aldus Corp): An article from: Soft-Letter
5.95
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Software with an attitude. (Amaze Inc. introduces the Far Side Computer Calendar): An article from: Soft-Letter
5.95
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Autodesk targets the scientific market. (software publisher banking on success of HyperChem simulation package) (Brief Article): An article from: Soft-Letter
5.95
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MERCHANDISING: TURNING BROWSERS INTO BUYERS.(the strategies used by various web shopping sites to increase sales)(Internet/Web/Online Service Information): An article from: Soft-Letter
5.95
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The Computer Game Developers Association.: An article from: Soft-Letter
5.95
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Platforms: a multi-segment market model. (the battle between Microsoft Windows, OS/2, Windows NT, Unix, Geos, PenPoint, reduced instruction set ... (Cover Story): An article from: Soft-Letter
5.95
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A FRESH LOOK AT VAR RECRUITING.(Navision Software US makes value-added reseller business model work) (Company Business and Marketing): An article from: Soft-Letter
5.95
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Anatomy of a direct response Web site. (structure of a direct marketing site) (Internet/Web/Online Service Information): An article from: Soft-Letter
5.95
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Anatomy of a price increase. (Central Point Software's PC Tools Deluxe): An article from: Soft-Letter
5.95
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Manufacturing: the vendor performance scorecard.: An article from: Soft-Letter
5.95
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How to write better upgrade letters. (writing the copy for software upgrade announcements): An article from: Soft-Letter
5.95
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