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Books by Evert Gummesson

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4 books found
Total Relationship Marketing, Third Edition: Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy
Total Relationship Marketing, Third Edition: Marketing mana…
By: Evert Gummesson
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Qualitative Methods in Management Research
Qualitative Methods in Management Research
By: Evert Gummesson
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Qualitative Methods in Management Research
Qualitative Methods in Management Research
By: Evert Gummesson
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Total Relationship Marketing
Total Relationship Marketing
By: Evert Gummesson
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