Qualitative Methods in Management Research Buy on Amazon
Facebook LinkedIn

Qualitative Methods in Management Research

103.00 USD

Usually ships in 24 hours

Book Details
Author(s) Evert Gummesson
ISBN / ASIN 0761920145
ISBN-13 9780761920144
Availability Usually ships in 24 hours
Sales Rank #2,377,520
Marketplace United States 🇺🇸
Ratings & Reviews No reviews yet — be the first!

No reviews yet.

Description
In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.
Donate to EbookNetworking
Previous Book The Fiscal Case against Sta... Next Book Secrets from My Money-Smart...
Previous The Fiscal Case a...
Next Secrets from My M...