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Books by Jochen Wirtz

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2 books found
Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy
By: Jochen Wirtz, Christopher Lovelock
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Flying High in a Competitive Industry: Secrets of the World's Leading Airline
Flying High in a Competitive Industry: Secrets of the World…
By: Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar
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