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Books by Rex Briggs

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2 books found
What Sticks: Why Most Advertising Fails and How to Guarantee yours Succeeds
What Sticks: Why Most Advertising Fails and How to Guarante…
By: Rex Briggs
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SIRFs Up - Catching the Next Wave in Marketing: The Story of How "Spend to Impact Response Functions" (SIRFS), Algorithms and Software Are Changing The Face of Marketing
SIRFs Up - Catching the Next Wave in Marketing: The Story o…
By: Rex Briggs
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