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Books by Sylvia M. Chan-Olmsted

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2 books found
Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)
Competitive Strategy for Media Firms: Strategic and Brand M…
By: Sylvia M. Chan-Olmsted
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Branding and internet marketing in the age of digital media.(Book Review): An article from: Journal of Broadcasting & Electronic Media
Branding and internet marketing in the age of digital media…
By: Sylvia M. Chan-Olmsted
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