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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)

Name: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)
Author: Sylvia M. Chan-Olmsted
ISBN: 9780805862119

AuthorSylvia M. Chan-Olmsted

PublisherRoutledge

CategoryBusiness & Economics

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Book Details

Author(s)Sylvia M. Chan-Olmsted

PublisherRoutledge

ISBN / ASIN0805862110

ISBN-139780805862119

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)

Book Details

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