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Books by Tanja Lian

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Life-long customer relationships increase fee income and customer retention rate. (Trust Marketing Resource): An article from: Bank Marketing
🇺🇸 United States
Life-long customer relationships increase fee income and cu…
By: Tanja Lian
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The threat of the piper: losing customers to high-tech competitors. (banks): An article from: Bank Marketing
🇺🇸 United States
The threat of the piper: losing customers to high-tech comp…
By: Tanja Lian
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Positioning your bank in the customer's mind. (interview with marketing expert Al Ries) (Cover Story): An article from: Bank Marketing
🇺🇸 United States
Positioning your bank in the customer's mind. (intervi…
By: Tanja Lian
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The future of media and bank advertising. (Cover Story): An article from: Bank Marketing
🇺🇸 United States
The future of media and bank advertising. (Cover Story): An…
By: Tanja Lian
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Bankers' marketing education remains top priority. (interview with Jim Donnelly and Richard McGinnis) (Interview): An article from: Bank Marketing
🇺🇸 United States
Bankers' marketing education remains top priority. (in…
By: Tanja Lian
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Sell services and satisfy customers ... by phone? (includes related article): An article from: Bank Marketing
🇺🇸 United States
Sell services and satisfy customers ... by phone? (includes…
By: Tanja Lian
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Banking on the Internet: searching for a competitive edge.(Cover Story): An article from: Bank Marketing
🇺🇸 United States
Banking on the Internet: searching for a competitive edge.(…
By: Tanja Lian
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Retail banking: not just for salespeople anymore.: An article from: Bank Marketing
🇺🇸 United States
Retail banking: not just for salespeople anymore.: An artic…
By: Tanja Lian
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Putting together the pieces of service quality. (Cover Story): An article from: Bank Marketing
🇺🇸 United States
Putting together the pieces of service quality. (Cover Stor…
By: Tanja Lian
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Steps to successful business marketing. (Cover Story): An article from: Bank Marketing
🇺🇸 United States
Steps to successful business marketing. (Cover Story): An a…
By: Tanja Lian
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