Retail banking: not just for salespeople anymore.: An article from: Bank Marketing
Book Details
Author(s)Tanja Lian
PublisherBank Marketing Assn.
ISBN / ASINB00092SM54
ISBN-13978B00092SM58
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1993. The length of the article is 1754 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The traditional divide between bank marketers and bank management is fast disappearing. Faced with an increasingly customer-driven retail banking market, members of these two camps are beginning to blend their skills to bring marketing and branch management staff closer together so that banks are better able to provide quality service. As a result, a growing number of marketing specialists are learning about the operational aspects of managing a bank branch, while an increasing number of bank executives are now expected to be familiar with marketing strategies. Cooperation between marketing and management staff is thus becoming the norm, as the realization grows that a bank's survival may hinge on the ability of all staffers to integrate their ideas and skills, so that the bank can attain a level of customer service that enables it to compete effectively in a crowded financial marketplace.
Citation Details
Title: Retail banking: not just for salespeople anymore.
Author: Tanja Lian
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n2 Page: p30(3)
Distributed by Thomson Gale
From the supplier: The traditional divide between bank marketers and bank management is fast disappearing. Faced with an increasingly customer-driven retail banking market, members of these two camps are beginning to blend their skills to bring marketing and branch management staff closer together so that banks are better able to provide quality service. As a result, a growing number of marketing specialists are learning about the operational aspects of managing a bank branch, while an increasing number of bank executives are now expected to be familiar with marketing strategies. Cooperation between marketing and management staff is thus becoming the norm, as the realization grows that a bank's survival may hinge on the ability of all staffers to integrate their ideas and skills, so that the bank can attain a level of customer service that enables it to compete effectively in a crowded financial marketplace.
Citation Details
Title: Retail banking: not just for salespeople anymore.
Author: Tanja Lian
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n2 Page: p30(3)
Distributed by Thomson Gale
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