Life-long customer relationships increase fee income and customer retention rate. (Trust Marketing Resource): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1992. The length of the article is 1318 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks planning to offer investment services may do well to team up with third-party vendors that already have expertise in investment strategies. The knowledge of third-party investment service providers can facilitate the smooth entry of banks into a new venture and help them compete with more experienced financial institutions. Banks interested in fee income programs should consider providing a diverse range of products. Product diversity can offer selling efficiences, greater customer comfort, increased customer loyalty, increased income balance and stability, and an opportunity for bank salespeople to become investment consultants. Two investment products useful in retaining affluent bank customers are the Preferred Investments program and the Preferred Money Managers, both from the Wall Street Investor Services.

Citation Details
Title: Life-long customer relationships increase fee income and customer retention rate. (Trust Marketing Resource)
Author: Tanja Lian
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n12 Page: p27(2)

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