The threat of the piper: losing customers to high-tech competitors. (banks): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1995. The length of the article is 4024 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The competitive position of the banking industry is being undermined by electronic network and financial software developers. Microsoft has acquired financial software developer Quicken and will complete development of its financial services electronic network in 1995. Banks have not been able to cope with technological advances and innovations in financial services. Electronic network firms such as America Online, CompuServe and Prodigy have expanded financial services to their customers. Banks should change their customer orientation since customers are expected to prefer remote banking services.

Citation Details
Title: The threat of the piper: losing customers to high-tech competitors. (banks)
Author: Tanja Lian
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n5 Page: p24(8)

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