The future of media and bank advertising. (Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1994. The length of the article is 2526 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Technological advances are providing precious opportunities for banks to advertise in innovative ways. On-line networks, interactive television, computers and satellite communication systems are all working together to help banks reach out to their audiences in a perfectly targeted manner. In the near future, four delivery options are open to banks. One option is to add value to the advertisement and encourage consumers to watch or listen to the message. Another is to develop integral advertising that is an element of the programming or entertainment requested by the consumer. A third option is to create advertising that is either entertaining or informative. The fourth option is to exploit interactivity to enable consumers to achieve more knowledge about a product without having to stand up from their sofas. These options facilitate personalization of advertising and the development of stronger relationships with customers.

Citation Details
Title: The future of media and bank advertising. (Cover Story)
Author: Tanja Lian
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n9 Page: p37(6)

Article Type: Cover Story

Distributed by Thomson Gale