Marketing
Book Details
Author(s)
Joel R. Evans, Barry Berman
Publisher
Macmillan Library Reference
ISBN / ASIN
0023342501
ISBN-13
9780023342509
Sales Rank
#9,501,168
Marketplace
United States 🇺🇸
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Description
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
